White label AI visibility for PR agencies, UK
Helping PR agencies make their clients visible when customers search with AI.
Your clients' customers are already asking ChatGPT, Gemini and Perplexity who to trust. Most PR agencies cannot answer that yet. Partner with me and you can, under your own brand. I work in PR myself, so I understand your world from the inside.
The shift is already happening
of people now use AI to find services
up from 6% a year ago
growth in AI-referred website sessions
year-on-year in 2025
of ChatGPT citations are not in Google's top 100 results
strong SEO alone is not enough
PR agencies already hold the currency AI runs on.
Earned media coverage, expert citations and thought leadership content are exactly what AI models use to decide who to trust and recommend. When ChatGPT, Gemini or Perplexity answers a question about who to hire or trust, it draws on the same signals your PR work builds: third-party mentions, published expertise and cited authority.
PR agencies are not starting from scratch with AI visibility. They are sitting on an unfair advantage most agencies cannot match. The gap is the technical layer: structured data, entity optimisation and content formatting that helps AI systems find, read and cite a client. That is exactly what I add, invisibly, under your brand.
Three foundations.
One complete picture.
People search in three ways now: Google, answer engines and AI chatbots.
Most businesses are built for the first and invisible to the other two.
All three need to work together.
Search Engine Optimisation
Traditional Google visibility. Making sure a website can be properly understood and indexed by search engines.
Read more about SEO.
Answer Engine Optimisation
Structuring content so search engines can confidently surface direct answers, not just a list of links.
Read more about AEO.
Generative Engine Optimisation
Helping AI systems understand, trust and cite a business when people ask for recommendations.
Read more about GEO.
When someone asks AI, your client should be the answer.
Buyers are asking ChatGPT, Gemini and Perplexity who to trust, and acting on the names they get back. If your client is not in those answers, a competitor is. Every audit, every report and every piece of implementation work I do is aimed at moving your clients toward being that name. It is a measurable goal, and it compounds over time.
This site is the work,
not a brochure about it.
Everything I would build or fix for your clients is already running here: hand-coded, fast, and structured for AI search. Judge the method by the thing you are reading it on.
- ✓Custom Next.js application, hand-coded and deployed to Vercel via GitHub
- ✓100/100 PageSpeed target on desktop across all four categories
- ✓SEO, AEO and GEO structure built into every page from the first line of code
- ✓Schema markup AI can read: Person, ProfessionalService, Service and FAQPage
- ✓GDPR-compliant cookie consent with Google Consent Mode v2
- ✓Mobile-first, accessible layout designed to be easy to read and act on
A complete AI visibility service,
under your brand.
From a free opening conversation tool to a recurring monthly service.
Everything delivered white-labelled, at partner pricing.
AI Visibility Framework
Three audits in one: technical readiness, content authority and earned media. The complete picture of how AI sees, understands and recommends a client, with a unified 90-day roadmap.
See more →AI Visibility Snapshot
A fast, free lead-in tool. Use it on a prospective client to show them exactly where they stand before the wider conversation. A concrete opening move that sells itself.
See more →Monthly Monitoring
The same benchmark questions run across ChatGPT, Gemini and Perplexity every month. Competitor movements, new opportunities and a prioritised action list. Recurring agency revenue.
See more →Implementation
Done-for-you execution of the audit roadmap. Website restructuring, schema, content and AI discoverability improvements, all delivered under your agency brand.
See more →
A PR specialist who understands AI search.
I have spent a decade in PR and content marketing, and I currently work in PR myself, managing a client at Calibre Marketing. I understand what PR retainers actually deliver and why earned media is the strongest signal AI has for deciding who to recommend.
AI search is the next place PR authority gets measured. Most agencies have not adapted to that yet. I built this partnership model so they can, without hiring or rebuilding from scratch.
Real numbers, measured
the same way every time.
I run the same customer questions through the ChatGPT, Gemini and Perplexity APIs each month, tracking where a client appears and where competitors do instead. Using the same questions and models each time makes month-to-month changes meaningful.
I measure the three engines that offer a public, grounded web-search API: ChatGPT, Gemini and Perplexity. That is what makes a same-questions-every-month comparison reliable. Google AI Overviews and traditional Google search are tracked separately as presence over time, because Google personalises results and no one can reproduce them perfectly.
The free Snapshot runs on each provider's fast model, which is what keeps it free and quick to deliver. The deeper reasoning models do the heavier thinking in the paid audits and monitoring, where that extra depth earns its cost.
The goal is steady, measurable improvement, tracked the same way every month so your agency can show clients real movement.
Frequently Asked Questions
What is white label AI visibility for PR agencies?
White label AI visibility means I deliver AI search visibility services under your agency's brand. You offer the service to your clients, I do the work behind the scenes, and your clients never know I exist. Everything, including snapshots, audits, monitoring reports and implementation, is branded to you.
Why are PR agencies well placed for AI visibility?
PR agencies are well placed for AI visibility because earned media coverage is one of the primary signals AI models use to decide who to trust and recommend. The publications, citations and expert positioning that PR agencies build for clients are exactly what makes AI recommend a business. Agencies already have the skills. AI visibility is the next layer.
What can my PR agency offer clients through this partnership?
Your agency can offer clients an AI Visibility Framework (three audits covering technical readiness, content authority and earned media), individual audits from that Framework, monthly AI visibility monitoring, and done-for-you implementation. All delivered under your own brand at your own pricing.
How does the white label model work?
You bring the client and the relationship. I do the work under your brand and your timeline. You set the client price, pay agreed partner rates, and keep the margin. I stay completely behind the scenes. The client experiences the service as yours from start to finish.
What is the AI Visibility Framework?
The AI Visibility Framework is a bundle of three audits: the AI Visibility Foundation Audit, the AI Content Authority Audit, and the AI Authority and Earned Media Audit. Together they answer three questions: can AI understand this business, can AI confidently recommend it, and why is AI recommending competitors instead. You receive a unified 90-day roadmap and executive summary.
How is AI visibility different from what PR already does?
AI visibility and PR overlap significantly. Earned media, expert citations and thought leadership content, which are core PR outputs, are also the main inputs AI models use to decide who to recommend. AI visibility adds the technical layer: structured data, website architecture, entity optimisation and content formatting that helps AI systems find, read and cite a business. PR builds the authority. AI visibility makes sure that authority is readable by machines.
What ongoing service can my agency offer after the audit?
After an audit or Framework, monthly AI Visibility Monitoring is the natural next step. It tracks your client's visibility across ChatGPT, Gemini and Perplexity every month using the same benchmark questions, so you can show measurable progress. For agencies, it creates predictable recurring revenue on top of retainer work.
Will you ever contact my clients directly?
No. I never contact your clients and my name stays off everything you deliver unless you specifically want otherwise. The client relationship is yours entirely, from first contact to ongoing delivery.
Where are you based, and do you work with agencies outside the UK?
I am based in Eastbourne in the UK and work with PR agencies across the UK, the US and beyond. AI visibility is not tied to one location, and the work is the same wherever your clients are based. Everything runs remotely.
Ready to add AI visibility to what your agency sells?
Book a partnership call to see which clients are the best fit, agree how we'll work together, and run a free snapshot so you can see exactly what you'll be delivering.